If you want to plan something creative for black Friday and cyber Monday then you will want to do something a little different from the times before. People are going to be doing a lot more online shopping than normal this year and you will want to stand out from the competition. Don’t offer store wide discounts because then your audience will get bored with that pretty quickly. Offer different sales throughout the season since black Friday and cyber Monday last for weeks instead of just one day anymore.
- Now that there will be heavy competition online, you need to have a strategy for a successful cyber Monday.
- If you offer around the clock discounts across the whole store, it will be hard to hold their interest.
- A higher than average sale will help to cover the costs of the advertisements.
“However, if you simply offer your customers a blanket discount on your entire store, it will be hard to drive continued interest after you announce it on the first day, especially as more brands start to compete for attention.”