It makes it easy to think that just by simply obeying to rules when utilizing social media to interact with general public should be sufficient to satisfy compliance requirements, but reality is much more complicated. The rules depend on the authority and are typically a mix of regulations coming from different countries, states or even industries. Common considerations include privacy concerns, data storage and security, data sharing and data collection. Privacy of children has its own set of stringent regulations. Beyond these laws, you should be careful with marketing claims you make, patents and trademarks.
- Regulations vary by industry, so be sure to understand the ones relevant to your business.
- Control access to your social media accounts and have regular training sessions about compliance.
- Hootsuite, AETracker and Smarsh are a few of the software tools available to help you with compliance.
“At its most basic, social media compliance simply means following the rules”